Objective
Create a brand identity for a New Orleans-based experiential tour company that provides visitors with unique experiences and hidden gems.
Role
Freelance brand designer working directly with business owners.
Execution
Crafted an iconic logo mark that embodies the one-of-a-kind spirit and charm of New Orleans. Reflected the three pillars of the city - the culture, the cuisine, and the music - in the branding. Incorporated ownable photography in collaboration with the Cajun tour guide.
Outcome
The clients felt equipped to launch their business from a branding perspective with essential marketing materials that resonate with New Orleans and garner attention from prospective customers.
