Objective
Design a consolidated corporate site for all Allstate subsidiaries under one unifying brand identity, putting community at the forefront.
Role
Visual designer working in the Allstate Experience Department.
Associate Director: Chris Trinco • UX Design Manager: James Go • Senior Designer: Jessica Foster • UX Content Designer: Jill Gordon
Execution
Refreshed the brand identity by creating new elements specifically for the website. Incorporated a modular design approach that allowed for flexibility of the layout, keeping responsiveness in mind. Used wireframes to visualize user interface components and iterate along the way.
Outcome
The corporate website centralized content and streamlined communication for across shareholders.
