Objective
Launch a website with a strong design system for a software solution that caters to various stakeholders in the private lending industry— investors, lenders, and borrowers.
Role
Product designer and illustrator working alongside the founder.
Execution
Created the initial design system and optimized the user journey as the team added new products.
Outcome
The founder was able to bring a working demo to software subscribers and investors to start generating revenue and securing funding.
