Objective
Develop a packaging strategy that elevates the product, prioritizes flavor cues, and accommodates future innovations with a consistent look and feel.
Role
Freelance brand and packaging designer working directly with business owners.
Execution
Redesigned the top and side labels to make the product information hierarchy and brand identity easier to grasp at a glance, including its Chicago roots and carefully crafted quality.
Outcome
The redesign led to increased sales, expanded distribution throughout regional grocery stores, and quadrupled the brand’s social media following.
