Objective
Develop seasonal packaging concepts for Dunkin’s in-store cups and coffee bags, infusing more holiday cheer while prioritizing flavor.
Role
Senior designer working at Arc Worldwide on the Dunkin’ account.
VP Creative Director: Kristy Rybarski • Creative Director: Jeni Brendemuehl • Copywriter: Landon Slangerup
Execution
Leaned into the gift giving tradition of the holidays to create custom holiday stickers for each cup size. Created character-focused designs for each flavor of the coffee bags, inspired by the tagline, “America Runs on Dunkin’.”
Outcome
The concepts advanced to the final round due to their originality and fresh ways of visualizing donuts and coffee.
