Objective
Redesign a career coaching website with more robust content architecture, eCommerce capability, and improved SEO.
Role
Freelance web designer working with the business owner.
Execution
Built a content-driven site that balances text with lifestyle, including a set of custom icons for wayfinding service offerings. Designed reusable modules for different sections of the site for consistency.
Outcome
The website saw improvement in search rankings, growth in visits (10x), unique visitors (15x), page views (10X), and an increase in appointment booked.
