Objective
Create Maker’s Mark assets post-brand refresh including a suite of digital key visuals, an Amazon eCommerce brand store, and a cocktail booklet for mixologists.
Role
Art director, graphic designer and illustrator working at Beam Suntory’s Proof Agency.
Agency: Proof • Creative Director: Kyle Bernhardt • Associate Creative Director: Bryan Dixon • Senior Copywriter: Andrew Ciaccio
Execution
Translated the new visual identity that traces back to Maker’s Mark iconic brand heritage into the digital space through custom type lockups that feature a minimal yet bold layout. Additionally, designed a custom cocktail booklet that included establishing templates for various content types, creating an internal page layout that features the story behind each cocktail, and illustrating custom cocktail and ingredient graphics.
Outcome
Extended the brand’s reach with digital-first shoppers while building deeper connections with cocktail mixologists.
