Objective
Design the official 2024 New Orleans Jazz & Heritage Festival t-shirt graphics with a bonus assignment to create a co-branded design for headliner The Rolling Stones.
Role
Independent graphic designer working with the festival merchandising team.
Execution
Created 10+ concepts with graphics that are versatile in application, color combinations, and represent the festival and the city of New Orleans.
Outcome
The merchandise with selected designs sold out both weekends and were the bestselling items for the entire festival, exceeding the client’s sales KPIs.
