Create a brand identity for a luxury rental business that encapsulates the Turks and Caicos Islands.
Role
Freelance brand designer working with property owner.
Execution
Distilled the essence of the locale into a simple, illustrative mark. Turtle Cove, where the Yacht Club is situated, inspired the logomark and logotype with elements borrowed from boating, natural scenery, and sea life.
Outcome
Built brand recognition and credibility that led to increased bookings YOY.
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